Rishabh, a dynamic social media handler and manager, orchestrates online presence with finesse. With a strategic touch and trend-savvy insights, he expertly manages digital landscapes. Rishabh isn't just handling social media; he's your go-to manager, sculpting and steering your brand's journey through the ever-evolving world of social platforms.

Each Facebook consumer is tracked by numerous companies for customized commercials

Categories
PPC

Digital Sunbird Highlights: User’s Online Activities Monitored by Facebook Recent studies reveal that Facebook’s extensive monitoring of its users’ online activities is much more comprehensive than previously known. Unraveling the Extent of Data Sharing with Facebook Research from Digital Sunbird indicates that on average around 2,230 companies actively share data about each user with Facebook. […]

What will Google’s Search Generative Experience effect on PPC advertising?

Categories
PPC, SEO

Revolutionizing PPC: The Impact of Google’s Search Generative Experience Google’s Search Generative Experience (SGE) holds the potential to drastically remodel the landscape of PPC marketing, introducing both novel opportunities and hurdles for marketers. Content come from experts’ roundtable discussion touching on industry change in the future of digital marketing world. Understanding SGE The introduction of […]

Google prompts crucial actions for marketers executing campaigns in the EU

Categories
PPC

Important Notice for Advertisers Targeting EEA from Digital Sunbird Advertisers aiming to offer personalized advertisements to consumers within the European Economic Area (EEA) need to act promptly to avert potential setbacks to their campaign’s performance. Marketing professionals are advised to transmit verifiable consent signals to Google as the tech giant initiates plans to heighten the […]

PPC Perspective: Keeping Advertisers Advanced in 2024

Categories
PPC

Anticipated Disruptions in the PPC Industry for 2024 By 2024, the PPC industry will witness significant changes, including the phasing out of third-party cookies, an increased focus on privacy measurement, and automation via AI. This article elaborates on the seven key areas advertisers must reconsider to stay ahead of these shifts. 1. Overhaul Your Measurement […]

Recent positions in search advertising

Categories
PPC, SEO

Advance Your Career with the Latest Opportunities in SEO, PPC, and Digital Marketing Do you aspire to evolve your skills in Search Marketing? Find below the most recent job vacancies in SEO, PPC, and digital marketing from reputable brands and agencies, as well as positions from previous weeks that are yet to be filled. All […]

Google launches new Performance Max manual and revises several others.

Categories
PPC

Google Ads Updates: Performance Max Guide and More Google Ads has launched an updated “Getting Started” Performance Max guide with a view to helping advertisers fine-tune their campaigns. The step-by-step guide ensures you are able to make the best of the campaigns you built using Google Ads. This latest update on Performance Max Guide is […]

LinkedIn’s Sponsored Articles: Marketing Evolution

Categories
PPC

LinkedIn’s Innovative Sponsored Articles: A Marketing Game Changer LinkedIn is broadening its horizons with the introduction of sponsored articles. This fresh offering brings a new possibility for marketers to enhance brand visibility, stimulate engagement, and fuel lead generation. This dynamic shift in LinkedIn’s marketing approach creates a unique ecosystem beneficial to both the platform and […]

Snap into the Future: Short Form Video Trends in 2024

Categories
Marketing

Introduction: In the ever-evolving realm of digital content, short-form videos have emerged as a cultural and marketing phenomenon. As we step into 2024, the landscape is marked by a dynamic interplay of creativity, technology, and user engagement in the short-form video domain. “Snap into the Future: Short Form Video Trends in 2024” aims to dissect […]

Video Marketing Trends 2024: A Quick Guide

Categories
Marketing

Introduction: In the fast-paced and visually-driven landscape of digital marketing, video has established itself as a dominant force, captivating audiences and driving engagement like never before. As we step into 2024, the world of video marketing is poised for further evolution, marked by emerging trends that promise to redefine how brands connect with their target […]

On-Page SEO Essentials: Elevate Every Page

Categories
SEO

Introduction: In the dynamic landscape of digital marketing, on-page SEO remains a foundational element for optimizing web pages and improving their visibility on search engine results pages (SERPs). As businesses strive for online success, mastering on-page SEO is crucial. This comprehensive guide delves into the essentials of on-page SEO, providing actionable insights and best practices […]

Navigating the SEO Landscape: 10 Critical Mistakes to Avoid in 2024

Categories
SEO

Introduction: In the ever-evolving realm of digital marketing, staying ahead of the curve is crucial for success. Search Engine Optimization (SEO) remains a cornerstone for online visibility, and as we step into 2024, the rules of the game are continually changing. To achieve and maintain high search rankings, it’s essential to be aware of potential […]