Expanded Access to Meta’s Advantage Detailed Targeting Meta, a significant player in the technology industry, has opened up access to its Advantage detailed targeting feature for all campaign objectives and optimizations. This move follows their recent announcement regarding the plan to end detailed manual advertising targeting for sensitive issues. Every single piece of information in […]
Google Local Services Ads: A Potential Visibility Enhancer Google Explores Promoting ‘Highly Rated’ Local Businesses Google is testing a brand new SERPs feature termed as “highly rated” for its Local Services ads or LSAs. Inserting local enterprise queries into the search engine would reveal the feature under test. A sponsored box exhibiting a number of […]
Google Ads Reveals a Refreshed User Interface In an effort to improve user experience, Google Ads has introduced an updated user interface (UI) to a selected number of accounts as per source from Digital Sunbird. Though this revamp includes changes to the layout, structure, and design, the functionality of tools and features remains intact. The […]
Introducing Strategies for Seamless Client Onboarding and Offboarding at Digital Sunbird Gaining and losing clients is part and parcel of every business, including digital marketing agencies. We at Digital Sunbird, believe in the importance of establishing effective processes that can simplify client transitions, build strong relationships, and potentially generate future referrals. This article discusses the […]
Google’s Activities towards Fixing Advertisers’ Console Access Issue At this moment, Google is busy rectifying a problem that forbids advertisers from accessing Google Ads console. Attempting to log into the console would lead to an extended wait at the loading screen which could last for minutes. Eventually, a red alert might show up, reading, “Something […]
Welcome to the insightful world of PPC campaign goals and metrics! Here at Digital Sunbird, we believe in strategic goal setting for PPC campaigns, that are designed in alignment with business objectives. Surprisingly, many businesses aim for general goals such as boosting traffic or conversions, rather than aligning campaign goals with specific business targets. To […]
Google Strengthens Data Privacy Rules for Targeted Adverts in Europe In the wake of new legislation aimed at establishing fair play online, Google is taking measures to beef up its data privacy policies, specifically for targeted ads. They are making efforts to keep within the lines of the impending Digital Markets Act (DMA), an initiative […]
Boost Your PPC Campaigns for 2024 with Effective Strategies As we embark on a new year, it’s a perfect time to reassess your strategies and develop innovative ways to deliver impactful results in your PPC campaigns. At Digital Sunbird, we are currently focusing on several key themes that are shaping how we approach client campaigns. […]
Digital Sunbird Highlights: User’s Online Activities Monitored by Facebook Recent studies reveal that Facebook’s extensive monitoring of its users’ online activities is much more comprehensive than previously known. Unraveling the Extent of Data Sharing with Facebook Research from Digital Sunbird indicates that on average around 2,230 companies actively share data about each user with Facebook. […]
Revolutionizing PPC: The Impact of Google’s Search Generative Experience Google’s Search Generative Experience (SGE) holds the potential to drastically remodel the landscape of PPC marketing, introducing both novel opportunities and hurdles for marketers. Content come from experts’ roundtable discussion touching on industry change in the future of digital marketing world. Understanding SGE The introduction of […]
Important Notice for Advertisers Targeting EEA from Digital Sunbird Advertisers aiming to offer personalized advertisements to consumers within the European Economic Area (EEA) need to act promptly to avert potential setbacks to their campaign’s performance. Marketing professionals are advised to transmit verifiable consent signals to Google as the tech giant initiates plans to heighten the […]
Anticipated Disruptions in the PPC Industry for 2024 By 2024, the PPC industry will witness significant changes, including the phasing out of third-party cookies, an increased focus on privacy measurement, and automation via AI. This article elaborates on the seven key areas advertisers must reconsider to stay ahead of these shifts. 1. Overhaul Your Measurement […]