Crafting Influential Material Within A Shifting Environment

Content Strategy in a Dynamic Landscape: A Discussion with Purna Virji

We’re navigating a time of ever-evolving content creation, where blunders are becoming more expensive than ever. Purna Virji, an internationally acclaimed content strategist and the bestselling author of “High-Impact Content Marketing“, talks about revamping and future-proofing your content marketing strategy.

Purna and her co-host Loren will discuss common mistakes content marketers make and how you can evade them in your marketing plan.

Strategies for Content that Resonates

Discover strategies for creating genuinely engaging and relevant content that your audiences will eagerly consume. Avoid letting your content strategy become antiquated and irrelevant.

Insights Shared:

• “We need to think about what we are trying to solve. What roles do we have? How do we engage with the audience and deliver what they are interested in, what they need, and what would be valuable to them?” – Purna Virji
• “You always want to provide your audience with something to do next. It all boils down to a concept called backward design.” – Purna Virji
• “We discovered that we receive the most social interaction and the highest quality traffic from social media. LinkedIn has recently emerged as the most engaging platform within social media, having greatly transformed over the last three or four years.” – Loren Baker

Discussion Timeline:

[00:00] – Introduction to Purna
[02:41] – Strategies for purposeful content creation
[08:58] – Ensuring content effectiveness
[14:41] – Best practices for content promotion
[18:01] – Creating content suitable for different audience awareness levels
[20:13] – The significance of company representation in content marketing
[23:41] – LinkedIn’s abilities for promoting content

Additional References:

• “Before you even create the content, ponder about different ways you can use that idea.” – Purna Virji
• “LinkedIn members usually view their time spent on LinkedIn as an investment in their professional and personal self. They are there to learn, grow, share, and showcase their best.” – Purna Virji
• “Try to identify what brings you profit and for that, what are the attributes of your top-notch customers? Those who spend a lot, show loyalty and refer you to others.” – Purna Virji

Know More About Purna Virji:

Based in Philadelphia, PA, Purna Virji is a renowned content strategist and marketer, currently working as Principal Content Solutions Consultant at LinkedIn. She has held key roles at Microsoft and has a diverse experience spanning social media, search advertising, and television, providing her a unique viewpoint on content marketing.

Being recognized as an Adweek Young Influential and Search Personality of the Year, Purna is also a favorite international speaker and a champion for women in the tech industry. She has penned down the popular book “High-Impact Content Marketing“, displaying her proficiency and influence in the field.

About Loren Baker:

Loren Baker can be followed on social media platforms.

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