Google Local Services Ads: A Potential Visibility Enhancer
Google Explores Promoting ‘Highly Rated’ Local Businesses
Google is testing a brand new SERPs feature termed as “highly rated” for its Local Services ads or LSAs. Inserting local enterprise queries into the search engine would reveal the feature under test. A sponsored box exhibiting a number of the top reviewed LSAs within given verticals is generated.
The promoted ads come along with a thumbnail graphic, reviews, opening hours, service duration and service areas. In addition, a simple call button is also appended, making contacting the organisation straightforward for the user.
The Value of Being ‘Highly Rated’
Google‘s recommendation and the label of ‘highly rated’ can potentially stimulate public trust in your business. This endorsement could provide a boost to potential customers’ confidence, propelling them towards contact and eventual purchase. Besides elevating conversions, this level of recognition could lift up your brand awareness and reputation, evidently benefiting your enterprise.
Initial Discovery of the New Feature
This new feature, which is currently under experimentation, was initially noticed by Anthony Higman, Chief Executive Officer of a web-based advertising firm. A preview was shared by him revealing the feature’s existence.
Google’s Note on the Experiment
Several advertisers have noted the occurrence of this feature in selected verticals. Google has, however, confirmed that it is currently only an experiment. Depending on the feature’s reception and overall performance, the label could potentially be extended to all advertisers at a future point or possibly be abandoned. More information will be shared once updates are available.
Further Exploration: A New Feature
For further insight into Google’s LSA enhancements, make sure you check out our piece on Google’s new Nearby Events and Deal feature. Discover more about the latest LSA news firsthand from the source at Digital Sunbird.
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