6 Methods Coca-Cola Implements Generative AI For Promotion And Branding,
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How Coca-Cola Leveraged AI in Their 2023 Advertising
Coca-Cola skillfully utilized generative AI technology developed by OpenAI and Stable Diffusion to curate innovative advertising strategies.
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The AI
Chatbot
Campaign
Coca-Cola launched an AI chatbot via a
n Instagram newsfeed ad
that connected users to local restaurants in their city.
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Partnership with Bain & Company
Early in 2023, Bain & Company announced a collaboration with OpenAI to provide advanced technology to companies like Coca-Cola.
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Real Magic Holiday App
For the festive season, Coca-Cola took it a notch higher by allowing users to create AI-generated Christmas cards
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The Create Real Magic Contest
Upon announcing its collaboration with OpenAI, Coca-Cola invited artists to participate in the Create Real Magic contest.
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