Adjusting Your Online Advertising Plan To Community Occasions And Cycles
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The Power of Local Engagements and Events
In the digital marketing landscape, strategies that play on local events and seasonal communications can be highly effective at engaging
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How Seasons and Events Impact Consumer Behavior
The seasons influence shopping patterns, product needs, and services sought by consumers. As an illustration
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Building a Local Event or Seasonal Strategy
When developing a local event or seasonal strategy, it is important to identify the types of events and occasions
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Producing Content for Local Events
Participating in local events presents abundant opportunities to produce content that will optimize your digital visibility.
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Social Media – An Extension of Offline Community
A vital part of any local business’s strategy lies in its social media presence, where any web, blog/article, or video content
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Evaluating Success through Analytics
A key part of any digital marketing strategy is informed by analytics. Track key metrics like organic search visibility
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