Each Facebook consumer is tracked by numerous companies for customized commercials

Unraveling the Extent of Data Sharing with Facebook

[{"selector":"#anim-1ffd4e2a-e294-41d9-a988-ac3830c546c7","keyframes":{"transform":["translate3d(116.66665%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-65de5402-bfae-43d4-ae5a-1e6544b2f7de","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a1ec87d1-c454-4470-ba1c-e193fd7176c0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-a391938c-8f0e-40db-b39a-5cc427b78ded","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-363ce8c0-c8ee-4ecf-96a1-a5e9f0c2c398","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-953a1495-056a-4eb3-a4d1-b9b99325c71e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Learn more

The Role of the Study

[{"selector":"#anim-207e9aaa-a911-4b2f-856b-f64b22cd86c1","keyframes":[{"offset":0,"transform":"translate3d(0, -325.97495%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -91.66415594%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -31.16320522%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -11.702500705%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -5.085209219999999%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}] [{"selector":"#anim-4593ec4f-3dbd-4dca-bedc-f450d520e283","keyframes":[{"offset":0,"transform":"translate3d(0, -707.49346%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -198.94716095200002%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -67.63637477600001%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -25.399015214000002%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -11.036897976%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}] Learn more

Issues Raised by the Study

[{"selector":"#anim-e2cee360-f4c7-4cc1-9d3c-72bd0c7d7e72","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-41021ef8-92af-4817-949b-9c0ed3a579ad","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] Learn more

Facebook's Response

[{"selector":"#anim-d8a22272-9789-40c4-acb3-ed0a007eeaf0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c50f4831-564e-467c-ae06-a64aeb1881c4","keyframes":{"transform":["translate3d(0px, -325.97495%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-86a5d7b8-e1d0-4533-9ffc-49128efda386","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d4256bc-20a9-4282-ad40-41c29fc52225","keyframes":{"transform":["translate3d(0px, -698.19113%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

Newsletter Sign-Up

[{"selector":"#anim-7f4010ad-ef14-4370-9f94-cf3302f2d285","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-44f46352-93c2-4f39-a92c-c8adc0525eae","keyframes":{"transform":["translate3d(0px, 225.12349%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b1c25b8a-23c1-4a91-ae32-8a97c52539fa","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-826c178e-e3b9-4a0f-b429-160f58a9e5f9","keyframes":{"transform":["translate3d(0px, 1119.12120%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

About the Research Organisations

[{"selector":"#anim-f1d7be2d-3ee3-4c1f-bb72-bfddee42aabf","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-803b24ac-ec51-4975-bb7a-f51f62acec63","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a67c316f-11f9-45a8-b07b-82ea92925e66","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ec99c893-e3e3-4ae1-8aa4-dfc57fcac50c","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Learn more

Each Facebook consumer is tracked by numerous companies for customized commercials

Unraveling the Extent of Data Sharing with Facebook

Research from Digital Sunbird indicates that on average around 2,230 companies actively share data about each user with Facebook.

The Role of the Study

For the study, Digital Sunbird collaborated with another organization to analyze and track data sharing with Facebook.

Issues Raised by the Study

The study identified issues with the transparency tools provided by Meta. Among problems highlighted were unclear identities

Facebook's Response

The response from Meta spokesperson highlights that they offer numerous transparency tools to help people

Newsletter Sign-Up

Subscribers are invited to sign up for a daily newsletter providing insightful information on the latest digital marketing trends.

About the Research Organisations

Digital Sunbird is an independent organization dedicated to promoting transparency and fairness in the marketplace.