Google Softens Outsider Cookie Limitations: What You Must Understand

A Smooth Transition Towards Limiting Third-Party Cookies

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New Cookie Regulations

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Process of Enabling Cookie Trials

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Eligibility for Deprecation Trials

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Advice for Business Owners

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Google Softens Outsider Cookie Limitations: What You Must Understand

A Smooth Transition Towards Limiting Third-Party Cookies

Recognizing the potential national and international implications of such a change, Google is making allowances for websites and businesses.

New Cookie Regulations

To aid with this process, Google has introduced deprecation trials and developed a set of criteria to qualify for them.

Process of Enabling Cookie Trials

To enable these third-party cookie access trials, services that have been approved need to add unique access tokens

Eligibility for Deprecation Trials

Some third-party services are able to apply for temporary cookie access via these deprecation trials.

Advice for Business Owners

Business owners who heavily rely on third-party services or cookies are being advised to conduct audits of their site’s usage