Google's Email Compliance: Risk or Consequence?

Specific Guidelines to Follow

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Additional Standards

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Email Hygiene is Key

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Beneficial Standards

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Averting Consequences

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Google's Email Compliance: Risk or Consequence?

Specific Guidelines to Follow

The anticipated changes by Google are targeting parties that make it a routine to deliver more than 5,000 emails daily

Additional Standards

Furthermore, another requirement introduced by Gmail is for large-scale emailers to provide recipients with an accessible

Email Hygiene is Key

According to Google, it's reasonably expected that most reputable companies within the field are already exhibiting

Beneficial Standards

Although companies with smaller email lists are exempted from these changes, they could capitalize on these standards

Averting Consequences

The main message from these changes is that email marketers who choose to align with the new guidelines