Google's Evolution: Navigating AI Impact on Businesses

The Influence of AI

Latest data show that artificial intelligence (AI), among various technology domains, is on the top of mind for CEOs and CFOs

Understanding External Factors with PESTLE Analysis

To identify and evaluate the factors beyond the company's control that can impact business functionality, the use of a PESTLE analysis

Four Categories in User Objective

To understand the effect at a site/domain level more precisely, we need to categorize traffic and search terms

Communicating the Impact of Emerging Technologies

Communicating the influence and possible risks of emerging technologies to business stakeholders requires

Employing the Four Box Model

The Four Box Model, a matrix-style diagram, was initially created by President Eisenhower in the 1950s.