LinkedIn's Sponsored Articles: Marketing Evolution
Learn more
Understanding the Importance
One of the drawbacks of traditional sponsored content is the requirement for users to navigate away from the platform
Learn more
How does it work?
LinkedIn's system of sponsored articles is straightforward. Upon publishing an article from a LinkedIn company account
Learn more
Accessibility and Release
At the moment, however, only articles authored by companies can be selected for sponsorship on LinkedIn
Learn more
LinkedIn's Take on the Matter
Baptiste Beauvisage, Lead Client Solutions Manager at LinkedIn, extolled the virtues of the new feature for businesses and advertisers
Learn more