LinkedIn's Sponsored Articles: Marketing Evolution

Understanding the Importance

One of the drawbacks of traditional sponsored content is the requirement for users to navigate away from the platform

How does it work?

LinkedIn's system of sponsored articles is straightforward. Upon publishing an article from a LinkedIn company account

Accessibility and Release

At the moment, however, only articles authored by companies can be selected for sponsorship on LinkedIn

LinkedIn's Take on the Matter

Baptiste Beauvisage, Lead Client Solutions Manager at LinkedIn, extolled the virtues of the new feature for businesses and advertisers