Meta enhances automated audience selection features in recent AI initiative

Why this Matters

By utilizing artificial intelligence in advertising, the efficiency of campaigns can be greatly improved. 

Understanding Advantage Detailed Targeting

Advantage detailed targeting, a key component of the Meta's Advantage product suite, uses AI and machine learning

Campaigns Impacted

Advantage detailed targeting from Meta is now available to a range of campaigns

What Next?

To implement this change, you need to request your site developer to modify the code in Meta's Marketing API.