Meta enhances automated audience selection features in recent AI initiative
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Why this Matters
By utilizing
artificial intelligence
in advertising, the efficiency of campaigns can be greatly improved.
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Understanding Advantage Detailed Targeting
Advantage detailed targeting, a key component of the Meta's Advantage product suite, uses AI and machine learning
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Campaigns Impacted
Advantage detailed targeting from Meta is now available to a range of campaigns
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What Next?
To implement this change, you need to request your site developer to modify the code in Meta's Marketing API.
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