Establishing PPC objectives: Tailoring KPIs and metrics for every funnel phase
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PPC KPIs and metrics: What's the difference?
When defining metrics, they need to be relevant to the set KPIs. For example, if your goal is to increase qualified leads
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A glance at Top-of-funnel PPC campaigns
Top-funnel campaigns are intended to generate awareness among a broad audience of potential future customers
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Moving to mid-funnel PPC campaigns
Mid-funnel campaigns aim at connecting with users in the Interest/Consideration phase. Your KPIs and metrics should correspond to this end goal.
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The Bottom-of-funnel PPC campaigns
Bottom-funnel campaigns are effective in driving actions such as form fills, phone calls, purchases, and quotation requests.
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Setting KPIs and metrics for your PPC campaign
Remember, KPIs for your PPC campaign should directly link to your business objectives, and the metrics you use
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