Types of Digital Marketing: When and How to Use Them
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Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
is the cornerstone of digital marketing, focusing on optimizing
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Pay-Per-Click Advertising (PPC)
Pay-Per-Click advertising
is a model where advertisers pay a fee each time their ad is clicked.
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Content Marketing
Content marketing
involves creating and distributing valuable, relevant
content to attract and engage a target audience
.
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Social Media Marketing
Social media marketing
involves leveraging social platforms to connect with an audience, build brand awareness
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Email Marketing
Email marketing involves sending targeted messages to a group of recipients, often subscribers or customers.
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Influencer Marketing
Influencer marketing
involves collaborating with individuals who have a significant following and influence in a particular niche.
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