Types of Digital Marketing: When and How to Use Them

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the cornerstone of digital marketing, focusing on optimizing

Pay-Per-Click Advertising (PPC)

Pay-Per-Click advertising is a model where advertisers pay a fee each time their ad is clicked.

Content Marketing

Content marketing involves creating and distributing valuable, relevant content to attract and engage a target audience.

Social Media Marketing

Social media marketing involves leveraging social platforms to connect with an audience, build brand awareness

Email Marketing

Email marketing involves sending targeted messages to a group of recipients, often subscribers or customers.

Influencer Marketing

Influencer marketing involves collaborating with individuals who have a significant following and influence in a particular niche.