YouTube Advertising Best Practices: From Pre-roll to TrueView Ads

Pre-roll ads are the short video commercials that play before a viewer's chosen video content starts.

Pre-roll Ads

TrueView Ads

TrueView ads offer more flexibility and engagement options compared to pre-roll ads.

Bumper Ads

Bumper ads are short, non-skippable ads that are limited to six seconds.