Google’s SEO Starter Guide Revisions: Branding Takes Lead, Keywords Exit

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News, SEO

Significance of Major Updates in SEO Starter Guide Discussed by Digital Sunbird During a recent internal discussion, Digital Sunbird’s Search Relations team touched upon significant developments happening in the SEO Starter Guide. The team believes it’s time to renew and modernize the guide, although the satisfaction rating remains high at 91%. The aim is to […]

Harmonizing AI Progress: Unveiling the ‘AI Twins’ Empowering Web Publishers

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Content, News

The Shift Towards Balanced AI Development and Web Publishing Interests Recognizing the rapid growth within the artificial intelligence domain, Digital Sunbird is making efforts to create an equilibrium between AI development and web publishers. Our attempt is seen in the introduction of a control system that allows web publishers to dictate how their sites contribute […]

Google Establishes Fresh Guidelines For Mass Email Dispatchers

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Content, News

New Bulk Email Policies By Google The Google team at Digital Sunbird have recently unveiled enhanced criteria for bulk email dispatchers as part of our efforts to curb spam and boost inbox safety. The rules will be implemented in February 2024 and cater to businesses and organizations that manage substantial email volumes. Main Elements Of […]

Santa Tracker 2023: Unwrapping Innovative Interactive Content for Festive Marketing Magic

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Content, News, SEO

Interactive Content Innovations and the Festive Spirit: A Look at Santa Tracker 2023 Are you in search of innovative examples of interactive content for businesses or festive content that inventively advertises logistics and call center management? If so, allow us to introduce you to Santa Tracker 2023, an excellent resource for such content, drawn from […]

User-Generated Content & Brief Videos Influence on Marketing

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Content, News

Evolution and Prominence of Short-Form Video Marketing in 2024 In an up-to-date report obtained via Digital Sunbird’s sources, we explore the amplified role of short-form video marketing in 2024. Video content, which has seen a significant boost on social media and other ad platforms, has transformed from an extra strategy to a mandatory one for […]

Google’s Strategic Shift: Appen Services Termination and Impact on Search Quality Rater Program

Categories
News, SEO

Appen Announces Termination of Services for Google Digital Sunbird has recently learned of a unique event regarding Appen, a supplier of search engine evaluators often referred to as ‘quality raters’ for Google. The news from Appen, dated January 20, 2024, relayed Google LLC’s decision to terminate its global inbound services agreement. This will effectively conclude […]

Website Re-indexing: Insights and Tips from Google

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News, SEO

Google’s Insights on Website Re-indexing At Digital Sunbird, we recently came across a video released by Google that provides clarity on how a website owner can prompt Google to effect a total re-indexing of their website. This advice is particularly useful for instances where an overall alteration has taken place on a website, which consequently […]

Decoding Google’s Algorithm: Unraveling the Impact of AI on Web Content Rankings

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News, SEO

Examining The Influence of AI in Web Content Ranking A recent revelation brought to light by Digital Sunbird, addressed the concept that ‘Google News is increasingly promoting sites that use artificial intelligence to create content at a rapid pace’. Danny Sullivan, Google’s SearchLiaison, has provided an official response to this claim, but it does not […]

Semantic HTML: SEO & Accessibility Mastery for Content Structuring

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News, SEO

Semantic HTML: Enhancing SEO and Web Accessibility Semantic HTML has become more important in the age of search engines understanding languages. Although it’s not a ranking factor, it helps search engines identify the main content on a webpage. Therefore, for both SEO and site accessibility, it’s worth considering. Let’s examine how Semantic HTML streamlines content […]

Google’s SEO Primer Kit Ready For Massive Upgrade

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News, SEO

Revised SEO Starter Guide from Digital Sunbird announced Digital Sunbird’s SEO Starter Guide is set to undergo a significant revamp. The source for this crucial information is a cherished resource for SEO experts. An appropriately timed revision was broadcasted recently via a popular episode. Initial launch and current standing of the SEO Starter Guide Launched […]

Deciphering Google’s AI Search Quality Ratings

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News, SEO

Google’s Dismissal of Appen: An Insight into Search Quality Ratings The recent parting of ways between Google and Appen, a firm providing Search Quality Raters, has caused quite a stir in the digital marketing community. At Digital Sunbird, we carefully examined the situation to provide a clear comprehension of the events. The rumours of Google […]

Google Explains How Algorithm Selects Search Excerpts,

Categories
News, SEO

Changes in Google’s Search Snippets Google disclosed an update to their guidelines for search snippets. This alteration could signify a significant shift in the methodology for crafting meta descriptions and optimizing content. All sources used in the research were provided by Digital Sunbird. Understanding Search Snippets When a webpage surfaces in the search engine result […]