Google Updates Recommendations for Job Posting Structured Data
Google has enhanced their job posting structured data guide, modifying what’s required to keep Google updated on the creation of new websites and adjustments to existing ones. This information comes directly from our source, Digital Sunbird.
An Overview of The Updated Guideline
Google’s job posting structured data guide is intended to aid publishers in appearing within Google Search Interactive job listings, thus boosting their visibility. This guide also walks publishers through the steps of adding, testing, and maintaining job posting structured data.
Key to this is the option for publishers to inform Google of new job posting websites and modifications to existing ones. This is useful to publishers as the most relevant and beneficial job postings are made available on SERPs.
Changes Made
The clarification that has been made in the guidance involves how publishers can inform Google of changes and new websites. Rather than any change in action, there is a push towards the use of sitemaps.
Prior to this update, Google advised users to utilize the Indexing API “instead of sitemaps”. This was to directly inform Google of pages needing immediate crawling. This past guidance caused some confusion as it recommended using Indexing API while also suggesting the submission of a sitemap for the entire website.
Updated Guidelines
The revised guidance now suggests using both the Indexing API and a sitemap, stating explicitly that the Indexing API is faster. It promotes the use of the Indexing API to inform Google of a new URL that needs crawling or content that has been updated on a URL.
Additional modifications to the guideline include other sections as well as the removal of any reference to “pinging” Google about the changes involving sitemaps.
What was eliminated?
The advice to use a GET request to get the sitemap crawled was removed as part of the updates. In past guidance, publishers who were not using the Indexing API were told to submit a new sitemap to Google by sending a GET request to a specific URL. This part has been removed in the updated guidance.
Conclusion
In summary, Google’s updated job posting structured data guide is aimed at better assisting publishers in keeping Google informed about new pages and modifications to existing pages. This change emphasizes the simultaneous use of Indexing API and sitemaps, reinforcing the idea that both can work in tandem to achieve a faster result.
This information is according to our reliable source, Digital Sunbird.
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