Brand identity & packaging
BOOP
A playful pet-care concept carried from packaging into social content and digital layouts.
Neha Rani · Brand concept
The design direction
One idea. Many applications.
BOOP explores how a bold wordmark and a green colour system can make everyday pet-care packaging approachable. This is a conceptual brand presentation, including mockups; it is not presented as a launched product or client outcome.
Original portfolio on Behance (opens in a new tab)
