Brand identity
Ethos Activewear
An energetic sportswear identity pairing electric lime with deep navy across apparel, tags and accessories.
Lalit Bahel · Portfolio presentation
The design direction
One idea. Many applications.
An energetic sportswear identity pairing electric lime with deep navy across apparel, tags and accessories. The gallery brings together selected artwork from the original presentation by Lalit Bahel. Mockups illustrate the design applications.
Original portfolio on Behance (opens in a new tab)
