All work

Studio concept / Brand identity & packaging

ORANGE. A fresh perspective.

A bold citrus identity built to move from the shelf to the screen.

Self-initiated concept · AI-generated mockups · Not a client commission

Cream ORANGE drink cans with cyan and orange circles and matching printed brand materials.
Brand identity & packaging — concept direction

01 / The brief

Start with the right question.

Explore how a new sparkling drink could stand out with a small, consistent set of visual ingredients. The concept needs to feel refreshing at a glance and remain recognizable on a can, a printed card and a digital launch.

02 / The approach

Make the idea work together.

Intersecting circles suggest sliced fruit and bubbles. Cream creates room for the product name, while cyan and orange provide contrast. The same shapes can expand across packaging without relying on a different illustration for every format.

ORANGE packaging layout and brand guide with colour swatches, type and circular graphics.
From the finished pack to the identity system: colour, type and repeatable graphic shapes.

03 / What the concept explores

  • Visual identity direction
  • Packaging concept and layout
  • Launch-ready graphic system

Bring this thinking to your business.

Your audience, content and requirements shape the final scope. Explore the services behind this direction.

Brand strategy & identityPackaging design
ORANGE packaging identity on a cyan and orange outdoor campaign poster.
The identity extended into a simple outdoor launch campaign.

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