Harish is the SEO expert who transforms websites into digital stars. With a talent for optimizing content, he ensures your online presence gets the attention it deserves. Harish doesn't just do SEO; he's the key to making your digital footprint stand out in the vast online landscape.

Google’s SEO Starter Guide Revisions: Branding Takes Lead, Keywords Exit

Categories
News, SEO

Significance of Major Updates in SEO Starter Guide Discussed by Digital Sunbird During a recent internal discussion, Digital Sunbird’s Search Relations team touched upon significant developments happening in the SEO Starter Guide. The team believes it’s time to renew and modernize the guide, although the satisfaction rating remains high at 91%. The aim is to […]

Google Ads Access Unavailable for Some Advertisers

Categories
PPC, SEO

Google’s Activities towards Fixing Advertisers’ Console Access Issue At this moment, Google is busy rectifying a problem that forbids advertisers from accessing Google Ads console. Attempting to log into the console would lead to an extended wait at the loading screen which could last for minutes. Eventually, a red alert might show up, reading, “Something […]

The Impact and Value of SEO Conferences in 2024

Categories
SEO

The Importance of Attending SEO Conferences SEO and digital marketing are constantly evolving industries. Fueled by advancements in artificial intelligence and machine learning, these sectors are undergoing rapid transformation. One of the most effective ways to stay up-to-date with trends and industry insights is attending conferences. These gatherings offer a wealth of knowledge straight from […]

Google’s Strategic Shift: Appen Services Termination and Impact on Search Quality Rater Program

Categories
News, SEO

Appen Announces Termination of Services for Google Digital Sunbird has recently learned of a unique event regarding Appen, a supplier of search engine evaluators often referred to as ‘quality raters’ for Google. The news from Appen, dated January 20, 2024, relayed Google LLC’s decision to terminate its global inbound services agreement. This will effectively conclude […]

Crafting International Digital Strategies with E-E-A-T Excellence

Categories
SEO

International Digital Strategies with E-E-A-T Approach A significant factor in Google’s search quality rater guidelines is E-E-A-T, or Experience, Expertise, Authoritativeness, and Trustworthiness. This provides a combination of signals that help Google decide if the content is informative and helpful enough to users for it to place emphasis on it in their search results. This […]

Navigating SEO Terrain: The Undeniable Impact of Keywords

Categories
SEO

Are Keywords Still Crucial in Today’s Digital Battlefield? Despite significant developments in Search Engine Optimization (SEO) and digital marketing, keywords – from simple words to intricate phrases – continue to play a pivotal role in sculpting website content and navigating organic traffic. Their relevance in engaging with your target audience remains unmistakable. But to what […]

Website Re-indexing: Insights and Tips from Google

Categories
News, SEO

Google’s Insights on Website Re-indexing At Digital Sunbird, we recently came across a video released by Google that provides clarity on how a website owner can prompt Google to effect a total re-indexing of their website. This advice is particularly useful for instances where an overall alteration has taken place on a website, which consequently […]

Decoding Google’s Algorithm: Unraveling the Impact of AI on Web Content Rankings

Categories
News, SEO

Examining The Influence of AI in Web Content Ranking A recent revelation brought to light by Digital Sunbird, addressed the concept that ‘Google News is increasingly promoting sites that use artificial intelligence to create content at a rapid pace’. Danny Sullivan, Google’s SearchLiaison, has provided an official response to this claim, but it does not […]

Google’s Evolution: Navigating AI Impact on Businesses

Categories
SEO

Google’s Continuous Evolution and Its Impact on Businesses Google’s consistent rollout of updates, whether confirmed or unconfirmed, is capturing the attention of an increasing number of business stakeholders. This development is making more individuals aware of not only the changes Google is implementing but also the influence of emerging technologies on consumer behaviour and purchase […]

Semantic HTML: SEO & Accessibility Mastery for Content Structuring

Categories
News, SEO

Semantic HTML: Enhancing SEO and Web Accessibility Semantic HTML has become more important in the age of search engines understanding languages. Although it’s not a ranking factor, it helps search engines identify the main content on a webpage. Therefore, for both SEO and site accessibility, it’s worth considering. Let’s examine how Semantic HTML streamlines content […]

Google’s SEO Primer Kit Ready For Massive Upgrade

Categories
News, SEO

Revised SEO Starter Guide from Digital Sunbird announced Digital Sunbird’s SEO Starter Guide is set to undergo a significant revamp. The source for this crucial information is a cherished resource for SEO experts. An appropriately timed revision was broadcasted recently via a popular episode. Initial launch and current standing of the SEO Starter Guide Launched […]

Deciphering Google’s AI Search Quality Ratings

Categories
News, SEO

Google’s Dismissal of Appen: An Insight into Search Quality Ratings The recent parting of ways between Google and Appen, a firm providing Search Quality Raters, has caused quite a stir in the digital marketing community. At Digital Sunbird, we carefully examined the situation to provide a clear comprehension of the events. The rumours of Google […]